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Digital Marketing

We know what makes people click

In today’s competitive digital world an online presence is critical in order to convert your prospects to customers; engage your audience; and ensure that you meet your revenue goals.

Digital has changed the business landscape, and for many businesses turned the traditional sales process on its head, which is why some clients choose to engage us to develop their entire digital strategy. Other clients simply need help with a specific task, such as setting up a social media platform on ‘LinkedIn’ or ‘Facebook,’ or help with writing content for a blog as part of an inbound marketing campaign to generate new business leads.

To ensure that your brand reaches the largest possible audience, we develop targeted digital marketing strategies to help you achieve your business goals and make sure your business gets heard. We approach this in an integrated way by using an optimal mix of the services below:

Social media plays a vital role in building a company’s online presence, including creating conversations and building relationships with your prospects and ultimately generating leads.
Social media platforms like Facebook, Twitter and LinkedIn are a great way to increase brand awareness and increase traffic to your website by generating discussion with current and potential customers. In addition, under the latest algorithms, social media is important from a search engine optimisation (SEO) perspective too.

Search engines are putting more and more emphasis on social signals as factors for how high a site will rank in search engine results.

The design of your website is vital in terms of generating leads for your business. We can help you with the design process from the business perspective. We will work with you to develop a functional creative brief to make sure that the website works to achieve your business goals.
We can work with your existing website designers or we have a great pool of talent that we can access. Once the brief is complete and the designer understands your needs, we can also project manage the entire experience for you, allowing you to remain focused on your core business.

Email marketing is an effective and measurable way of reaching your contacts or existing customers. More cost-effective than any other direct marketing method, email marketing lets you tailor your messages to different types of customers, build customer relationships and drive direct sales.
We can help you build your existing database through a variety of ways such as inbound marketing techniques, running a promotion or attending a tradeshow. We can also assist you with segmenting your existing database or recommend a suitable marketing automation option – the possibilities are endless and we will review your options to find a solution that meets your business needs and budget.

Inbound marketing is a process that uses marketing activities to bring customers to you, rather than having to go out to get the prospect’s attention.

By promoting your company through interesting and relevant content such as blogs, videos and social media marketing, customers are drawn to your website. Inbound marketing initially earns the attention of potential customers and helps to continuously build your brand resulting in more qualified sales leads.

Case Study

We delivered digital marketing mentoring sessions to a diverse range of organisations each with differing needs.

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Why choose us?

  • Get the results you want with real world marketing solutions
  • 25 years expertise across every industry and sector
  • Experience with start-ups through to global corporations
  • We live, eat and breathe your business until we solve the challenge
We especially liked the flexibility of outsourcing and having access to your expertise as and when we needed. For an organisation like us, this really meant we were able to manage our budget accordingly and not have to worry about the ongoing costs of hiring permanent staff or indeed finding a desk!
Laura WrenBusiness Manager, Mount Sinai College
As an IT company with an internal marketing team we thought we had our marketing nailed. We had regular social media posts but weren’t seeing those translated into meaningful brand awareness or business opportunities. It was time to review what we doing and how we were doing it.Marketing Sense was engaged to review, advise and redirect our attention to where our potential opportunities lie. As a result of their expertise and experience we’ve been better able to identify our customer profile, our unique value proposition and, position our product offering in a more meaningful way.We will continue to engage Marketing Sense for strategic marketing planning as we further our expansion.
Lyndal KennedyChief Financial Officer, FactorInteractive
Your strategic and tactical advice and planning for the launch of our new Early Learning Centre ensured we received additional enrolments, which helped us to achieve our budget.
Kath Boyd,Director, MSC Early Learning Centre
Sara developed and presented a strategic marketing planning workshop. The content and ideas she shared with the leadership team were incredibly valuable. As our service is so diverse, it can be difficult for our staff to see the ‘big picture’ of what is going on in our organisation. Sara presented the team with some tough concepts, but her professionalism and approachability created an atmosphere that was conducive to great discussion and the development of our marketing capability. Sara’s research, attention to detail and industry knowledge all came together to put us all on the same page and understand where we are now and where we need to be.
Sara FieldCommunity Links
Sara Berry is a very talented and innovative strategic marketing consultant. Sara has helped our business immensely with her deep understanding of our group of social enterprises, strategic goals and our team.
Larissa RobertsonManaging Director, SCO Recruitment
I am pleased to highly recommend Sara Berry from Marketing Sense. Her knowledge and experience in the area of marketing has been extremely helpful and beneficial to our marketing campaign. Modfab is grateful for Sara’s explicit knowledge of our company’s marketing needs and how best to implement strategies.
Heike RobertsDirector, Modfab Pty Ltd
Sara recently helped over 10 local organisations as part of our digital mentoring program. She goes above and beyond, to understand each business, the market and find a solution that will work to achieve specific goals within the organisations capacity and capabilities. Sara is my go to for marketing and social media support!
Sarah WilsonBusiness Development Manager, Access Community Group
Sara – with her perceptive listening, ability to pluck entertaining anecdotes from the depths of her previous experience to illustrate a point and thoroughly energetic problem-solving approach, is like a bright magnifying glass, right onto our blind spot.
Mimi HanOwner, Honest Coffee
Following massive funding cuts and imminent closure, the Marketing Sense mini marketing plan was an absolute lifeline for us. The marketing planning process helped us to really understand our market and the services that our clients needed. We were able to finesse our services and increase our reach in the community and using the tactics developed from the plan, we increased social platform followers and mailing list sign ups by 400%. Sara also developed a comprehensive sponsorship program, which resulted in the Centre raising $30,000. In addition, as a direct result of our adoption of self-sufficient funding, the Centre secured youth funding the following year! I highly recommend the mini marketing plan – not a minute or a $ is wasted!
Emily MessiehManager, Thirroul Neighbourhood Centre
Your marketing skills, knowledge and ideas are excellent! I can highly recommend Marketing Sense – as a small business owner they have helped me immensely.
Emma RhodesOwner, Emma’s Soaps
Marketing Sense has greatly assisted us to reflect on how we can better communicate to our members. Being so close to our business it was hard to see what we needed, but Sara has shone a light and offered invaluable insight, energy and marketing experience to help us to develop a marketing strategy that is right for us.
Jane CaldwellFlame Tree Community Food Co-operative
We worked in partnership with Marketing Sense on an in-depth situation analysis and mini marketing plan for our two photographic businesses. Sara’s years of commercial experience meant that she had the skill to understand our specific business needs – she does not do cookie-cutter, it’s all customised and in-depth and affordable. In fact, the main reason we chose to work with Sara was because it was evident from our first meeting that her approach would be tailored and relevant to our needs. She ‘got it’ immediately! The focused marketing planning process has meant we achieved our objectives and the new clients we wanted!
Mark NolanOwner, Mark Nolan Photography
The mini marketing plan really helped us to stay focused, stay the course and achieve our goals. Sara has a real ability to quickly understand and immerse herself in the product and as a result readily identified not just the low hanging fruit but also the higher hanging fruit. She is passionate and energetic and worked incredibly hard to understand our culture in order to really maximise from the marketing planning process.
Josh Hamman,General Manager, Lighthouse
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