29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+11:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]

22 05, 2015

How to be a ‘superhuman’ boss!

By |2019-04-16T20:19:58+11:00May 22nd, 2015|Categories: CEO, competitive differentiation, customer relationships, customer value, customer value propositions, digital transformation, value based marketing|0 Comments

The final pages, in the PricewaterhouseCoopers 18th Annual Global CEO Survey, put forward that to plan effectively for the near future, CEOs might want to have a healthy appreciation of the surreal, superhuman qualities to provide the best leadership, X-ray vision and future-gazing abilities. Whilst these final words are written with a smattering of irony, [...]

10 03, 2015

How to use Apple’s marketing method to grow

By |2019-04-16T20:22:52+11:00March 10th, 2015|Categories: learning culture, Marketing, marketing campaign, value based marketing|0 Comments

As a business owner, you must go beyond building a product or service. You need to sell what your product or service allows your customer to do. Apple grew their business by using this very simple method, with the IPod. Whilst the feature was 1GB of storage, they chose to focus on the benefit, that [...]