22 12, 2018

Change your marketing mindset

By |2019-04-16T16:24:07+11:00December 22nd, 2018|Categories: Uncategorized|0 Comments

In my career in marketing, which spans 25 years, I have come across many mindsets in relation to marketing but the following are most prominent: – 'Increasing sales is pretty straightforward,  I've got my website and a great logo, I just need to do some social media,and I will be on  my way to earning [...]

19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+11:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

27 07, 2018

8 simple strategies for marketing success

By |2019-04-16T16:40:18+11:00July 27th, 2018|Categories: Uncategorized|0 Comments

Over the past 25 years I have written and developed countless marketing plans. From my first plan for a college assignment in 1989, to just finishing one up today for a restaurant in Sydney, my time in the trenches has taught me that there are some key important, yet simple strategic initiatives which you must [...]

14 03, 2017

Your organisation’s brand is a valuable asset.

By |2019-04-16T20:00:16+11:00March 14th, 2017|Categories: Uncategorized|0 Comments

Branding is one of those topics which confuses and bewilders many business people. So let me start by saying your brand is not your logo. Your logo is your logo! This is a logo: What does this logo mean to you? What do you think of when you see this logo? The logo is a [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+11:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

22 12, 2015

The Most Wonderful Time Of The Year?

By |2016-10-25T14:48:30+11:00December 22nd, 2015|Categories: Uncategorized|0 Comments

No doubt like me, you are now (hopefully), heading into 'the wind down.' This time of year is not called the 'Silly Season' for nothing - that's for sure! For the past six weeks, I feel like I have barely been able to come up for air. Busy finishing off some projects, but also starting [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+11:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

20 03, 2015

How to deal with negative comments on social media

By |2019-04-16T20:22:12+11:00March 20th, 2015|Categories: customer satisfaction, digital marketing, Social Media, social media policy, Trolls, Uncategorized|0 Comments

The process of developing a social media policy gives you the opportunity to reflect on and organise your external voice and communication values across the entire organisation, so it can be a great process to go through. Your social media policy should also outline how you will deal with any negativity across your social platforms. [...]

17 11, 2014

Welcome to us!

By |2016-10-25T14:48:31+11:00November 17th, 2014|Categories: Uncategorized|0 Comments

Welcome! Today is a day of firsts for us... not only have we posted our first Marketing Sense blog, but our brand new website is live today! Our website development has been a long and sometimes bumpy journey (and we’ll share our learnings with you in future posts), however we’re really happy with the end [...]