16 10, 2019

The Surprising Truth About Disruption

By |2019-10-28T18:14:25+11:00October 16th, 2019|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer value, digital marketing, digital transformation, Marketing, Social Media, social media policy, strategic marketing planning, target market|0 Comments

As small business owners, disruption surrounds us. Whether we’re being challenged by new technology, ever-evolving consumer demand or the pace of our 24/7 society, disruption is our new normal. In this adapt or die world, we need to embrace change just to survive. Which means, it’s time to make our peace with disruption. […]

29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

27 01, 2018

The ultimate target market checklist to boost your bottom line.

By |2019-10-04T15:55:33+11:00January 27th, 2018|Categories: Business development, Business growth, content marketing, Marketing, marketing campaign, sales funnel, strategic marketing planning, target market, Time management|0 Comments

Speaking to business owners all day, everyday as I do, I often hear it said that ‘everyone is my target market.’ But the fact is, this is not the case, especially if you are a small business with limited resources and minimal marketing budget! As a business owner it is integral to your success that [...]