29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+10:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+10:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

27 01, 2018

The ultimate target market checklist to boost your bottom line.

By |2019-04-16T16:45:07+10:00January 27th, 2018|Categories: Business development, Business growth, content marketing, Marketing, marketing campaign, sales funnel, strategic marketing planning, target market, Time management|0 Comments

Speaking to business owners all day, everyday as I do, I often hear it said that ‘everyone is my target market.’ But the fact is, this is not the case, especially if you are a small business with limited resources and minimal marketing budget! As a business owner it is integral to your success that [...]

21 01, 2017

Attention Not for profits – Marketing is not a dirty word!

By |2019-04-16T20:03:13+10:00January 21st, 2017|Categories: Business development, Business growth, customer experience, customer value, customer value propositions, Marketing, Not for profit, strategic marketing planning|0 Comments

 ‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive. ' Senator Mitch Fifield, the Federal Assistant Minister for Social Services. (2014) ‘Marketing’ your not-for-profit When I first started to write this blog, over two years ago, I wanted to [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+10:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

18 04, 2016

Digital is Dead! Long Live Digital!

By |2019-04-16T20:12:03+10:00April 18th, 2016|Categories: Business growth, digital marketing, Marketing, Social Media, strategic marketing planning|0 Comments

It seems that more and more these days, I am asked to weigh in on digital marketing; social media, Ad Words, programmatic and SEO.  I believe that the major driver for businesses’ ‘digital fascination’ is, or should I say was, free marketing. Because many social media platforms have been free to use for such a long period [...]