29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+10:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+10:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

25 06, 2018

Master Instagram for business growth

By |2019-04-16T16:29:45+10:00June 25th, 2018|Categories: brand strategy, Business development, Business growth, content marketing, Creating an online presence, Design, digital marketing, Photo, Social Media|0 Comments

Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise how to harness the app. Why Instagram for business marketing? In a previous blog post we mentioned how storytelling was important and that stories are everywhere. Instagram allows us a [...]

30 04, 2018

How To Be SEO Smart To Drive Traffic To Your Website

By |2019-04-16T16:39:45+10:00April 30th, 2018|Categories: blogging, Business development, Business growth, content marketing, Creating an online presence, digital marketing, SEO, Social Media, traffic to website|0 Comments

How To Be SEO Smart To Drive Traffic To Your Site As the biggest Search Engine in the world with more than 2 billion searches a day, google presents an incredible platform for reaching an audience and tapping into this immense search traffic. The aim for any business online - big or small - is to [...]

29 03, 2018

The Power Of Storytelling In Social Media

By |2019-04-16T16:42:26+10:00March 29th, 2018|Categories: blogging, brand strategy, Business growth, content marketing, Social Media|0 Comments

Storytelling always has, and always will be the #1 tool in your arsenal to capture an audience. When Mark Zuckerburg announced Facebook would change its news feed algorithm to prioritise content from “friends, family and groups” he bought all the power back to quality content in social media. Question: As social media algorithms focus on sponsored [...]

18 04, 2016

Digital is Dead! Long Live Digital!

By |2019-04-16T20:12:03+10:00April 18th, 2016|Categories: Business growth, digital marketing, Marketing, Social Media, strategic marketing planning|0 Comments

It seems that more and more these days, I am asked to weigh in on digital marketing; social media, Ad Words, programmatic and SEO.  I believe that the major driver for businesses’ ‘digital fascination’ is, or should I say was, free marketing. Because many social media platforms have been free to use for such a long period [...]

14 10, 2015

Is your marketing magnetic???

By |2019-04-16T20:14:22+10:00October 14th, 2015|Categories: blogging, Business development, content marketing, Creating an online presence, digital marketing|0 Comments

Are you still using traditional marketing to push your product onto people through advertising, tradeshows and direct marketing - which is costly and difficult to measure? Traditional marketing methods ‘push’ your product on to people. It is rather like a shotgun approach – shooting out as many bullets as you can, in the hope that [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+10:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

20 03, 2015

How to deal with negative comments on social media

By |2019-04-16T20:22:12+10:00March 20th, 2015|Categories: customer satisfaction, digital marketing, Social Media, social media policy, Trolls, Uncategorized|0 Comments

The process of developing a social media policy gives you the opportunity to reflect on and organise your external voice and communication values across the entire organisation, so it can be a great process to go through. Your social media policy should also outline how you will deal with any negativity across your social platforms. [...]

26 01, 2015

Real world tips for content marketing

By |2019-04-16T20:23:50+10:00January 26th, 2015|Categories: blogging, Business development, Business growth, content marketing, Creating an online presence, Social Media|Tags: , , |0 Comments

This week I was asked by a local business to give some tips on how to create great ‘real world’ social media strategies. In fact this is something I get asked a great deal. The inquiry went something like this: ‘There is so much information out there on digital marketing, social media and online strategies; [...]