29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+10:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+10:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

27 01, 2018

The ultimate target market checklist to boost your bottom line.

By |2019-04-16T16:45:07+10:00January 27th, 2018|Categories: Business development, Business growth, content marketing, Marketing, marketing campaign, sales funnel, strategic marketing planning, target market, Time management|0 Comments

Speaking to business owners all day, everyday as I do, I often hear it said that ‘everyone is my target market.’ But the fact is, this is not the case, especially if you are a small business with limited resources and minimal marketing budget! As a business owner it is integral to your success that [...]

7 12, 2017

Supercharge Your Marketing

By |2019-04-16T16:46:00+10:00December 7th, 2017|Categories: brand strategy, Business growth, customer value, Marketing|Tags: , , |0 Comments

Want to supercharge your marketing? Follow the steps in this 'fabulous fun-filled factual' infographic to learn how to generate more awareness, demand and sales for your business. Join the Free 7 Day Marketing Challenge Want to  develop your marketing mindset and learn how to build a stress-free, solid, repeatable (and proven) step by step marketing [...]

28 10, 2017

Create what your customers want

By |2019-04-16T16:46:59+10:00October 28th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing|0 Comments

What is it? Your value proposition is how you make your product or service attractive to the market place so people will buy it! Essentially it is the reason why a potential consumer will buy from you rather than your competitor – it is the reason why your product or service better solves your client’s [...]

15 09, 2017

9 step process to building your brand

By |2019-04-16T16:52:18+10:00September 15th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, Marketing|Tags: , , |0 Comments

Save time and money and get your marketing right with these steps. Answering these nine questions, will not only save you time, but money as your brand strategy is the foundation to all your marketing. At the end of this process you will be able to: Clearly articulate the essence of what you do Know [...]

21 01, 2017

Attention Not for profits – Marketing is not a dirty word!

By |2019-04-16T20:03:13+10:00January 21st, 2017|Categories: Business development, Business growth, customer experience, customer value, customer value propositions, Marketing, Not for profit, strategic marketing planning|0 Comments

 ‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive. ' Senator Mitch Fifield, the Federal Assistant Minister for Social Services. (2014) ‘Marketing’ your not-for-profit When I first started to write this blog, over two years ago, I wanted to [...]

5 12, 2016

Dig deep and then deeper still…

By |2019-04-16T20:05:43+10:00December 5th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer satisfaction, customer value, Marketing|0 Comments

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to connect with your customer.  But as we become more tech-savvy it’s easy to lose focus, be attracted to the platform and not the people, the mechanics and not the man. [...]

29 06, 2016

Who are you? Why Should I care?

By |2019-04-16T20:09:46+10:00June 29th, 2016|Categories: brand strategy, Business growth, competitive differentiation, customer value, Entrepreneurship, Marketing|1 Comment

Who are you? Why should I care? Why should I believe you? These are the questions that sit at the core of all your marketing. They sound simple enough but can you answer them quickly, clearly and compellingly… Who are you? Not only do you have to communicate the ‘who you are’ to your prospective [...]

8 06, 2016

10 ideas for reconnecting with clients

By |2019-04-16T20:10:59+10:00June 8th, 2016|Categories: Business growth, competitive differentiation, customer loyalty, customer relationships, Marketing|Tags: |0 Comments

I am working with a business at the moment that has this incredible database of clients, it’s enormous! HUGE!!! The MD had been looking at buying a list for business development, and as I am not a fan of list-buying, I asked if he had a client database. Well imagine my surprise when he showed [...]