29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+11:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

27 01, 2018

The ultimate target market checklist to boost your bottom line.

By |2019-10-04T15:55:33+11:00January 27th, 2018|Categories: Business development, Business growth, content marketing, Marketing, marketing campaign, sales funnel, strategic marketing planning, target market, Time management|0 Comments

Speaking to business owners all day, everyday as I do, I often hear it said that ‘everyone is my target market.’ But the fact is, this is not the case, especially if you are a small business with limited resources and minimal marketing budget! As a business owner it is integral to your success that [...]

24 06, 2015

Not just a pretty face

By |2019-04-16T20:19:03+11:00June 24th, 2015|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing, marketing campaign|3 Comments

‘Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on.’ Seth Godin   Marketing is both a strategy (thought) and a tactic (action). At Marketing Sense, we like to focus on the strategy part, before we move on to the action [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+11:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

10 03, 2015

How to use Apple’s marketing method to grow

By |2019-04-16T20:22:52+11:00March 10th, 2015|Categories: learning culture, Marketing, marketing campaign, value based marketing|0 Comments

As a business owner, you must go beyond building a product or service. You need to sell what your product or service allows your customer to do. Apple grew their business by using this very simple method, with the IPod. Whilst the feature was 1GB of storage, they chose to focus on the benefit, that [...]