29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

23 06, 2017

How to create value for your clients

By |2019-04-16T16:59:02+11:00June 23rd, 2017|Categories: Business development, Business growth, competitive differentiation, customer relationships, learning culture|0 Comments

Step 1: Understand what drives value for your customers What is value? What does it mean? Value is what customers really want from your product or service. So to be clear, it’s not always what you think it is. Therefore, the first step is to research your customers, talk to them, and watch their actions [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+11:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+11:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+11:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

10 03, 2015

How to use Apple’s marketing method to grow

By |2019-04-16T20:22:52+11:00March 10th, 2015|Categories: learning culture, Marketing, marketing campaign, value based marketing|0 Comments

As a business owner, you must go beyond building a product or service. You need to sell what your product or service allows your customer to do. Apple grew their business by using this very simple method, with the IPod. Whilst the feature was 1GB of storage, they chose to focus on the benefit, that [...]