29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

29 06, 2016

Who are you? Why Should I care?

By |2019-04-16T20:09:46+11:00June 29th, 2016|Categories: brand strategy, Business growth, competitive differentiation, customer value, Entrepreneurship, Marketing|1 Comment

Who are you? Why should I care? Why should I believe you? These are the questions that sit at the core of all your marketing. They sound simple enough but can you answer them quickly, clearly and compellingly… Who are you? Not only do you have to communicate the ‘who you are’ to your prospective [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+11:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

4 12, 2014

Red tape and where to stick it.

By |2019-04-16T20:25:20+11:00December 4th, 2014|Categories: Business growth, Entrepreneurship|0 Comments

For the past six months, I have been following a news story about a young entrepreneur who is establishing a funky new entertainment outlet to be opened in time for the festive season. Their social media campaign is centered around visual storytelling, which is ideal, as pictures generally get 50% more likes on Facebook. The [...]