29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+10:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

25 06, 2018

Master Instagram for business growth

By |2019-04-16T16:29:45+10:00June 25th, 2018|Categories: brand strategy, Business development, Business growth, content marketing, Creating an online presence, Design, digital marketing, Photo, Social Media|0 Comments

Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise how to harness the app. Why Instagram for business marketing? In a previous blog post we mentioned how storytelling was important and that stories are everywhere. Instagram allows us a [...]

30 04, 2018

How To Be SEO Smart To Drive Traffic To Your Website

By |2019-04-16T16:39:45+10:00April 30th, 2018|Categories: blogging, Business development, Business growth, content marketing, Creating an online presence, digital marketing, SEO, Social Media, traffic to website|0 Comments

How To Be SEO Smart To Drive Traffic To Your Site As the biggest Search Engine in the world with more than 2 billion searches a day, google presents an incredible platform for reaching an audience and tapping into this immense search traffic. The aim for any business online - big or small - is to [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+10:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

18 04, 2016

Digital is Dead! Long Live Digital!

By |2019-04-16T20:12:03+10:00April 18th, 2016|Categories: Business growth, digital marketing, Marketing, Social Media, strategic marketing planning|0 Comments

It seems that more and more these days, I am asked to weigh in on digital marketing; social media, Ad Words, programmatic and SEO.  I believe that the major driver for businesses’ ‘digital fascination’ is, or should I say was, free marketing. Because many social media platforms have been free to use for such a long period [...]

14 10, 2015

Is your marketing magnetic???

By |2019-04-16T20:14:22+10:00October 14th, 2015|Categories: blogging, Business development, content marketing, Creating an online presence, digital marketing|0 Comments

Are you still using traditional marketing to push your product onto people through advertising, tradeshows and direct marketing - which is costly and difficult to measure? Traditional marketing methods ‘push’ your product on to people. It is rather like a shotgun approach – shooting out as many bullets as you can, in the hope that [...]

12 06, 2015

Marketing Magazine chooses M:S blog as ‘editor’s choice,’ in the ‘disrupt’ edition.

By |2019-04-01T15:54:59+10:00June 12th, 2015|Categories: blogging, Business growth, digital marketing, Marketing, marketing automation, privacy|0 Comments

The Marketing Sense blog, posted earlier this year has been published as 'Editor's Choice,' in the June/July 2015 edition, of the no. 1 magazine for 45,000 marketers in Australia. The article, written by Sara Berry, about digital disruption in the business environment, looks at data privacy, customer focused organisations and trust in the digital age. [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+10:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

20 03, 2015

How to deal with negative comments on social media

By |2019-04-16T20:22:12+10:00March 20th, 2015|Categories: customer satisfaction, digital marketing, Social Media, social media policy, Trolls, Uncategorized|0 Comments

The process of developing a social media policy gives you the opportunity to reflect on and organise your external voice and communication values across the entire organisation, so it can be a great process to go through. Your social media policy should also outline how you will deal with any negativity across your social platforms. [...]

10 03, 2015

What’s lurking in the data shadow?

By |2019-04-16T20:23:22+10:00March 10th, 2015|Categories: brand strategy, Business growth, content marketing, customer loyalty, customer relationships, digital marketing, digital transformation, marketing automation, privacy|0 Comments

If you were born a hundred years ago, all that would exist to record your existence would be a birth, marriage (if you got married) and death certificate. Fast forward to today and things could not be more different. In one very ordinary day, by swiping your credit card at the petrol station, handing over [...]