1 11, 2019

Join the Dots to Make Your Digital Marketing Work

By |2019-10-31T15:49:59+11:00November 1st, 2019|Categories: brand strategy, Business development, Business growth, content marketing, digital marketing, digital transformation, Marketing, SEO, Social Media, strategic marketing planning|Tags: , , , , , , , , , , , , , |0 Comments

Do you feel you are doing all the things when it comes to digital marketing but you’re not seeing a return on your investment? As a marketing coach, I often work with clients who use a range of digital marketing tools, (like AdWords, paid and organic SEO and social media) to build sales and growth. [...]

16 10, 2019

The Surprising Truth About Disruption

By |2019-10-28T18:14:25+11:00October 16th, 2019|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer value, digital marketing, digital transformation, Marketing, Social Media, social media policy, strategic marketing planning, target market|0 Comments

As small business owners, disruption surrounds us. Whether we’re being challenged by new technology, ever-evolving consumer demand or the pace of our 24/7 society, disruption is our new normal. In this adapt or die world, we need to embrace change just to survive. Which means, it’s time to make our peace with disruption. […]

2 10, 2019

How to Counter Negative Social Media Comments

By |2019-10-30T10:31:40+11:00October 2nd, 2019|Categories: customer satisfaction, digital marketing, Social Media, social media policy, Trolls|0 Comments

It’s the stuff of nightmares for small business owners. After spending so much time carefully cultivating your social media presence, your feed is suddenly spoiled by a negative comment. […]

29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+11:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

25 06, 2018

Master Instagram for business growth

By |2019-04-16T16:29:45+11:00June 25th, 2018|Categories: brand strategy, Business development, Business growth, content marketing, Creating an online presence, Design, digital marketing, Photo, Social Media|0 Comments

Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise how to harness the app. Why Instagram for business marketing? In a previous blog post we mentioned how storytelling was important and that stories are everywhere. Instagram allows us a [...]

30 04, 2018

How To Be SEO Smart To Drive Traffic To Your Website

By |2019-04-16T16:39:45+11:00April 30th, 2018|Categories: blogging, Business development, Business growth, content marketing, Creating an online presence, digital marketing, SEO, Social Media, traffic to website|0 Comments

How To Be SEO Smart To Drive Traffic To Your Site As the biggest Search Engine in the world with more than 2 billion searches a day, google presents an incredible platform for reaching an audience and tapping into this immense search traffic. The aim for any business online - big or small - is to [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+11:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

18 04, 2016

Digital is Dead! Long Live Digital!

By |2019-04-16T20:12:03+11:00April 18th, 2016|Categories: Business growth, digital marketing, Marketing, Social Media, strategic marketing planning|0 Comments

It seems that more and more these days, I am asked to weigh in on digital marketing; social media, Ad Words, programmatic and SEO.  I believe that the major driver for businesses’ ‘digital fascination’ is, or should I say was, free marketing. Because many social media platforms have been free to use for such a long period [...]

14 10, 2015

Is your marketing magnetic???

By |2019-04-16T20:14:22+11:00October 14th, 2015|Categories: blogging, Business development, content marketing, Creating an online presence, digital marketing|0 Comments

Are you still using traditional marketing to push your product onto people through advertising, tradeshows and direct marketing - which is costly and difficult to measure? Traditional marketing methods ‘push’ your product on to people. It is rather like a shotgun approach – shooting out as many bullets as you can, in the hope that [...]

12 06, 2015

Marketing Magazine chooses M:S blog as ‘editor’s choice,’ in the ‘disrupt’ edition.

By |2019-04-01T15:54:59+11:00June 12th, 2015|Categories: blogging, Business growth, digital marketing, Marketing, marketing automation, privacy|0 Comments

The Marketing Sense blog, posted earlier this year has been published as 'Editor's Choice,' in the June/July 2015 edition, of the no. 1 magazine for 45,000 marketers in Australia. The article, written by Sara Berry, about digital disruption in the business environment, looks at data privacy, customer focused organisations and trust in the digital age. [...]