19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+10:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

7 12, 2017

Supercharge Your Marketing

By |2019-04-16T16:46:00+10:00December 7th, 2017|Categories: brand strategy, Business growth, customer value, Marketing|Tags: , , |0 Comments

Want to supercharge your marketing? Follow the steps in this 'fabulous fun-filled factual' infographic to learn how to generate more awareness, demand and sales for your business. Join the Free 7 Day Marketing Challenge Want to  develop your marketing mindset and learn how to build a stress-free, solid, repeatable (and proven) step by step marketing [...]

28 10, 2017

Create what your customers want

By |2019-04-16T16:46:59+10:00October 28th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing|0 Comments

What is it? Your value proposition is how you make your product or service attractive to the market place so people will buy it! Essentially it is the reason why a potential consumer will buy from you rather than your competitor – it is the reason why your product or service better solves your client’s [...]

21 01, 2017

Attention Not for profits – Marketing is not a dirty word!

By |2019-04-16T20:03:13+10:00January 21st, 2017|Categories: Business development, Business growth, customer experience, customer value, customer value propositions, Marketing, Not for profit, strategic marketing planning|0 Comments

 ‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive. ' Senator Mitch Fifield, the Federal Assistant Minister for Social Services. (2014) ‘Marketing’ your not-for-profit When I first started to write this blog, over two years ago, I wanted to [...]

5 12, 2016

Dig deep and then deeper still…

By |2019-04-16T20:05:43+10:00December 5th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer satisfaction, customer value, Marketing|0 Comments

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to connect with your customer.  But as we become more tech-savvy it’s easy to lose focus, be attracted to the platform and not the people, the mechanics and not the man. [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+10:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+10:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

29 06, 2016

Who are you? Why Should I care?

By |2019-04-16T20:09:46+10:00June 29th, 2016|Categories: brand strategy, Business growth, competitive differentiation, customer value, Entrepreneurship, Marketing|1 Comment

Who are you? Why should I care? Why should I believe you? These are the questions that sit at the core of all your marketing. They sound simple enough but can you answer them quickly, clearly and compellingly… Who are you? Not only do you have to communicate the ‘who you are’ to your prospective [...]

24 06, 2015

Not just a pretty face

By |2019-04-16T20:19:03+10:00June 24th, 2015|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing, marketing campaign|3 Comments

‘Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on.’ Seth Godin   Marketing is both a strategy (thought) and a tactic (action). At Marketing Sense, we like to focus on the strategy part, before we move on to the action [...]