29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+11:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

10 02, 2018

The future of marketing is ‘Experience.’

By |2019-04-16T16:43:18+11:00February 10th, 2018|Categories: brand strategy, customer experience, customer loyalty, customer relationships|0 Comments

Last week I was taking some time out during a conference, and stumbled across the ‘Suncorp Discovery Store’ in Pitt Street Mall. I sheepishly peeped inside, not sure where or what I was entering, to be greeted just inside the door by the ‘customer experience’ chap. The circular yellow light entrance and colourful eye-catching windows [...]

23 06, 2017

How to create value for your clients

By |2019-04-16T16:59:02+11:00June 23rd, 2017|Categories: Business development, Business growth, competitive differentiation, customer relationships, learning culture|0 Comments

Step 1: Understand what drives value for your customers What is value? What does it mean? Value is what customers really want from your product or service. So to be clear, it’s not always what you think it is. Therefore, the first step is to research your customers, talk to them, and watch their actions [...]

5 12, 2016

Dig deep and then deeper still…

By |2019-04-16T20:05:43+11:00December 5th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer satisfaction, customer value, Marketing|0 Comments

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to connect with your customer.  But as we become more tech-savvy it’s easy to lose focus, be attracted to the platform and not the people, the mechanics and not the man. [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+11:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+11:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

8 06, 2016

10 ideas for reconnecting with clients

By |2019-04-16T20:10:59+11:00June 8th, 2016|Categories: Business growth, competitive differentiation, customer loyalty, customer relationships, Marketing|Tags: |0 Comments

I am working with a business at the moment that has this incredible database of clients, it’s enormous! HUGE!!! The MD had been looking at buying a list for business development, and as I am not a fan of list-buying, I asked if he had a client database. Well imagine my surprise when he showed [...]

22 05, 2015

How to be a ‘superhuman’ boss!

By |2019-04-16T20:19:58+11:00May 22nd, 2015|Categories: CEO, competitive differentiation, customer relationships, customer value, customer value propositions, digital transformation, value based marketing|0 Comments

The final pages, in the PricewaterhouseCoopers 18th Annual Global CEO Survey, put forward that to plan effectively for the near future, CEOs might want to have a healthy appreciation of the surreal, superhuman qualities to provide the best leadership, X-ray vision and future-gazing abilities. Whilst these final words are written with a smattering of irony, [...]

24 04, 2015

Inbound marketing – slow and steady wins the race!

By |2019-04-16T20:21:15+11:00April 24th, 2015|Categories: blogging, content marketing, Creating an online presence, customer relationships, digital marketing, Entrepreneurship, learning culture, Marketing, marketing automation, marketing campaign, Social Media, Uncategorized|0 Comments

When I first started out on my journey of inbound marketing, nine months ago, to raise awareness of the Marketing Sense brand and generate leads - blogging, publishing and posting to social, I had some great ‘theory’ behind me. Well-honed marketing skills I have, but inbound marketing was a whole new realm for me. When [...]

10 03, 2015

What’s lurking in the data shadow?

By |2019-04-16T20:23:22+11:00March 10th, 2015|Categories: brand strategy, Business growth, content marketing, customer loyalty, customer relationships, digital marketing, digital transformation, marketing automation, privacy|0 Comments

If you were born a hundred years ago, all that would exist to record your existence would be a birth, marriage (if you got married) and death certificate. Fast forward to today and things could not be more different. In one very ordinary day, by swiping your credit card at the petrol station, handing over [...]