19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+10:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+10:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

10 02, 2018

The future of marketing is ‘Experience.’

By |2019-04-16T16:43:18+10:00February 10th, 2018|Categories: brand strategy, customer experience, customer loyalty, customer relationships|0 Comments

Last week I was taking some time out during a conference, and stumbled across the ‘Suncorp Discovery Store’ in Pitt Street Mall. I sheepishly peeped inside, not sure where or what I was entering, to be greeted just inside the door by the ‘customer experience’ chap. The circular yellow light entrance and colourful eye-catching windows [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+10:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

8 06, 2016

10 ideas for reconnecting with clients

By |2019-04-16T20:10:59+10:00June 8th, 2016|Categories: Business growth, competitive differentiation, customer loyalty, customer relationships, Marketing|Tags: |0 Comments

I am working with a business at the moment that has this incredible database of clients, it’s enormous! HUGE!!! The MD had been looking at buying a list for business development, and as I am not a fan of list-buying, I asked if he had a client database. Well imagine my surprise when he showed [...]

10 03, 2015

What’s lurking in the data shadow?

By |2019-04-16T20:23:22+10:00March 10th, 2015|Categories: brand strategy, Business growth, content marketing, customer loyalty, customer relationships, digital marketing, digital transformation, marketing automation, privacy|0 Comments

If you were born a hundred years ago, all that would exist to record your existence would be a birth, marriage (if you got married) and death certificate. Fast forward to today and things could not be more different. In one very ordinary day, by swiping your credit card at the petrol station, handing over [...]