23 06, 2017

How to create value for your clients

By |2019-04-16T16:59:02+10:00June 23rd, 2017|Categories: Business development, Business growth, competitive differentiation, customer relationships, learning culture|0 Comments

Step 1: Understand what drives value for your customers What is value? What does it mean? Value is what customers really want from your product or service. So to be clear, it’s not always what you think it is. Therefore, the first step is to research your customers, talk to them, and watch their actions [...]

21 01, 2017

Attention Not for profits – Marketing is not a dirty word!

By |2019-04-16T20:03:13+10:00January 21st, 2017|Categories: Business development, Business growth, customer experience, customer value, customer value propositions, Marketing, Not for profit, strategic marketing planning|0 Comments

 ‘Not for Profits will need to adapt to the changing funding environment and the new world of consumer-directed care in order to flourish and survive. ' Senator Mitch Fifield, the Federal Assistant Minister for Social Services. (2014) ‘Marketing’ your not-for-profit When I first started to write this blog, over two years ago, I wanted to [...]

5 12, 2016

Dig deep and then deeper still…

By |2019-04-16T20:05:43+10:00December 5th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer satisfaction, customer value, Marketing|0 Comments

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to connect with your customer.  But as we become more tech-savvy it’s easy to lose focus, be attracted to the platform and not the people, the mechanics and not the man. [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+10:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]

10 10, 2016

Marketing is your DNA

By |2019-04-16T20:08:34+10:00October 10th, 2016|Categories: Business growth, competitive differentiation, customer experience, customer loyalty, customer relationships, customer satisfaction, customer value, digital marketing, learning culture, strategic marketing planning, Uncategorized|0 Comments

Real marketing is built into what you do not tacked on at the end. Marketing done well, is not something you bolt on when everything else has been decided. Marketing is in the DNA of your business - your product, your staff, your customer. Marketing is not a department, it is a business process that [...]

29 06, 2016

Who are you? Why Should I care?

By |2019-04-16T20:09:46+10:00June 29th, 2016|Categories: brand strategy, Business growth, competitive differentiation, customer value, Entrepreneurship, Marketing|1 Comment

Who are you? Why should I care? Why should I believe you? These are the questions that sit at the core of all your marketing. They sound simple enough but can you answer them quickly, clearly and compellingly… Who are you? Not only do you have to communicate the ‘who you are’ to your prospective [...]

8 06, 2016

10 ideas for reconnecting with clients

By |2019-04-16T20:10:59+10:00June 8th, 2016|Categories: Business growth, competitive differentiation, customer loyalty, customer relationships, Marketing|Tags: |0 Comments

I am working with a business at the moment that has this incredible database of clients, it’s enormous! HUGE!!! The MD had been looking at buying a list for business development, and as I am not a fan of list-buying, I asked if he had a client database. Well imagine my surprise when he showed [...]

18 04, 2016

Digital is Dead! Long Live Digital!

By |2019-04-16T20:12:03+10:00April 18th, 2016|Categories: Business growth, digital marketing, Marketing, Social Media, strategic marketing planning|0 Comments

It seems that more and more these days, I am asked to weigh in on digital marketing; social media, Ad Words, programmatic and SEO.  I believe that the major driver for businesses’ ‘digital fascination’ is, or should I say was, free marketing. Because many social media platforms have been free to use for such a long period [...]

24 06, 2015

Not just a pretty face

By |2019-04-16T20:19:03+10:00June 24th, 2015|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing, marketing campaign|3 Comments

‘Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on.’ Seth Godin   Marketing is both a strategy (thought) and a tactic (action). At Marketing Sense, we like to focus on the strategy part, before we move on to the action [...]