1 11, 2019

Join the Dots to Make Your Digital Marketing Work

By |2019-10-31T15:49:59+11:00November 1st, 2019|Categories: brand strategy, Business development, Business growth, content marketing, digital marketing, digital transformation, Marketing, SEO, Social Media, strategic marketing planning|Tags: , , , , , , , , , , , , , |0 Comments

Do you feel you are doing all the things when it comes to digital marketing but you’re not seeing a return on your investment? As a marketing coach, I often work with clients who use a range of digital marketing tools, (like AdWords, paid and organic SEO and social media) to build sales and growth. [...]

16 10, 2019

The Surprising Truth About Disruption

By |2019-10-28T18:14:25+11:00October 16th, 2019|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer value, digital marketing, digital transformation, Marketing, Social Media, social media policy, strategic marketing planning, target market|0 Comments

As small business owners, disruption surrounds us. Whether we’re being challenged by new technology, ever-evolving consumer demand or the pace of our 24/7 society, disruption is our new normal. In this adapt or die world, we need to embrace change just to survive. Which means, it’s time to make our peace with disruption. […]

29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+11:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

19 12, 2018

Show me the money! Why your marketing is an investment not an expense

By |2019-04-16T16:25:39+11:00December 19th, 2018|Categories: Business development, Business growth, customer loyalty, customer value, Marketing, marketing campaign, strategic marketing planning, Uncategorized|0 Comments

When it comes to marketing, crunching the numbers counts. As a small business owner, it’s critical that you see marketing not as an expense but as an investment. But how do you make that mindset shift? By understanding how much a lead and a sale costs your business and what the return from that investment [...]

25 06, 2018

Master Instagram for business growth

By |2019-04-16T16:29:45+11:00June 25th, 2018|Categories: brand strategy, Business development, Business growth, content marketing, Creating an online presence, Design, digital marketing, Photo, Social Media|0 Comments

Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise how to harness the app. Why Instagram for business marketing? In a previous blog post we mentioned how storytelling was important and that stories are everywhere. Instagram allows us a [...]

30 04, 2018

How To Be SEO Smart To Drive Traffic To Your Website

By |2019-04-16T16:39:45+11:00April 30th, 2018|Categories: blogging, Business development, Business growth, content marketing, Creating an online presence, digital marketing, SEO, Social Media, traffic to website|0 Comments

How To Be SEO Smart To Drive Traffic To Your Site As the biggest Search Engine in the world with more than 2 billion searches a day, google presents an incredible platform for reaching an audience and tapping into this immense search traffic. The aim for any business online - big or small - is to [...]

27 01, 2018

The ultimate target market checklist to boost your bottom line.

By |2019-10-04T15:55:33+11:00January 27th, 2018|Categories: Business development, Business growth, content marketing, Marketing, marketing campaign, sales funnel, strategic marketing planning, target market, Time management|0 Comments

Speaking to business owners all day, everyday as I do, I often hear it said that ‘everyone is my target market.’ But the fact is, this is not the case, especially if you are a small business with limited resources and minimal marketing budget! As a business owner it is integral to your success that [...]

28 10, 2017

Create what your customers want

By |2019-04-16T16:46:59+11:00October 28th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing|0 Comments

What is it? Your value proposition is how you make your product or service attractive to the market place so people will buy it! Essentially it is the reason why a potential consumer will buy from you rather than your competitor – it is the reason why your product or service better solves your client’s [...]

15 09, 2017

9 step process to building your brand

By |2019-04-16T16:52:18+11:00September 15th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, Marketing|Tags: , , |0 Comments

Save time and money and get your marketing right with these steps. Answering these nine questions, will not only save you time, but money as your brand strategy is the foundation to all your marketing. At the end of this process you will be able to: Clearly articulate the essence of what you do Know [...]

23 06, 2017

How to create value for your clients

By |2019-04-16T16:59:02+11:00June 23rd, 2017|Categories: Business development, Business growth, competitive differentiation, customer relationships, learning culture|0 Comments

Step 1: Understand what drives value for your customers What is value? What does it mean? Value is what customers really want from your product or service. So to be clear, it’s not always what you think it is. Therefore, the first step is to research your customers, talk to them, and watch their actions [...]