29 03, 2019

How does this marketer eat the elephant? The truth on how I tailor a step-by-step client marketing system

By |2019-04-16T16:21:00+10:00March 29th, 2019|Categories: blogging, brand strategy, Business development, Business growth, Creating an online presence, customer experience, Entrepreneurship, learning culture, Marketing, marketing campaign, strategic marketing planning, target market, value based marketing|0 Comments

As a marketer I spend so much time working for my clients and building free resources to share, that I often don’t make enough time for my business (my baby). Every year I give myself a big project, an elephant to eat, which I take tiny bites from all year long, I’m sure you do [...]

29 09, 2018

Social media is the new water cooler

By |2019-04-16T16:27:39+10:00September 29th, 2018|Categories: brand strategy, Business growth, content marketing, Creating an online presence, customer loyalty, customer relationships, digital marketing, Social Media|0 Comments

As a marketer one of the biggest falsehoods I hear from business owners is the idea that social media equals instant business wins. Certainly social media is a valuable part of your marketing strategy but as you may have experienced yourself social media marketing is not a quick winning strategy-it takes time! Sure, when the [...]

25 06, 2018

Master Instagram for business growth

By |2019-04-16T16:29:45+10:00June 25th, 2018|Categories: brand strategy, Business development, Business growth, content marketing, Creating an online presence, Design, digital marketing, Photo, Social Media|0 Comments

Instagram has become a popular and, for some businesses, vital marketing tool; however, it’s still underutilised by a number of businesses as they don’t realise how to harness the app. Why Instagram for business marketing? In a previous blog post we mentioned how storytelling was important and that stories are everywhere. Instagram allows us a [...]

29 03, 2018

The Power Of Storytelling In Social Media

By |2019-04-16T16:42:26+10:00March 29th, 2018|Categories: blogging, brand strategy, Business growth, content marketing, Social Media|0 Comments

Storytelling always has, and always will be the #1 tool in your arsenal to capture an audience. When Mark Zuckerburg announced Facebook would change its news feed algorithm to prioritise content from “friends, family and groups” he bought all the power back to quality content in social media. Question: As social media algorithms focus on sponsored [...]

10 02, 2018

The future of marketing is ‘Experience.’

By |2019-04-16T16:43:18+10:00February 10th, 2018|Categories: brand strategy, customer experience, customer loyalty, customer relationships|0 Comments

Last week I was taking some time out during a conference, and stumbled across the ‘Suncorp Discovery Store’ in Pitt Street Mall. I sheepishly peeped inside, not sure where or what I was entering, to be greeted just inside the door by the ‘customer experience’ chap. The circular yellow light entrance and colourful eye-catching windows [...]

7 12, 2017

Supercharge Your Marketing

By |2019-04-16T16:46:00+10:00December 7th, 2017|Categories: brand strategy, Business growth, customer value, Marketing|Tags: , , |0 Comments

Want to supercharge your marketing? Follow the steps in this 'fabulous fun-filled factual' infographic to learn how to generate more awareness, demand and sales for your business. Join the Free 7 Day Marketing Challenge Want to  develop your marketing mindset and learn how to build a stress-free, solid, repeatable (and proven) step by step marketing [...]

28 10, 2017

Create what your customers want

By |2019-04-16T16:46:59+10:00October 28th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer value, Marketing|0 Comments

What is it? Your value proposition is how you make your product or service attractive to the market place so people will buy it! Essentially it is the reason why a potential consumer will buy from you rather than your competitor – it is the reason why your product or service better solves your client’s [...]

15 09, 2017

9 step process to building your brand

By |2019-04-16T16:52:18+10:00September 15th, 2017|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, Marketing|Tags: , , |0 Comments

Save time and money and get your marketing right with these steps. Answering these nine questions, will not only save you time, but money as your brand strategy is the foundation to all your marketing. At the end of this process you will be able to: Clearly articulate the essence of what you do Know [...]

5 12, 2016

Dig deep and then deeper still…

By |2019-04-16T20:05:43+10:00December 5th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer satisfaction, customer value, Marketing|0 Comments

These days in this age of digital transformation and all things automated, it’s easy to get caught up in all the fabulous new ways to connect with your customer.  But as we become more tech-savvy it’s easy to lose focus, be attracted to the platform and not the people, the mechanics and not the man. [...]

7 11, 2016

Up Close and Personal…

By |2019-04-16T20:07:10+10:00November 7th, 2016|Categories: brand strategy, Business development, Business growth, competitive differentiation, customer experience, customer relationships, customer value, customer value propositions, learning culture, value based marketing|0 Comments

I am currently working with a new client on finding their ideal customer. They are a successful business who have been around a long time.  They have some great clients and are now looking to take their business to the next level. What this means, is that in order to grow, they need to leverage [...]