Brand Strategy

/Brand Strategy
Brand Strategy2016-10-25T14:48:28+10:00

Stand out from the crowd …
Because your personality is everything

Your brand is one of your greatest assets.

It’s not just your logo, strap line and design, but your customers’ total experience of your business.

Your brand is in your customer promise, your business values and your personality. Having a clear and concise brand strategy will influence how people feel about your brand, how much they will embrace it and ultimately how much they will pay for it.

Set your branding objectives

The first step in developing a brand strategy is to set your branding objectives –are you trying to reach a new audience or increase awareness of a new product? The next step is to delve into the heart and soul of your business to uncover what makes your business so special. From this we will be able to develop the ‘key idea’ that drives everything your brand is, says and does;  Volvo is ‘safety,’ Harley Davidson is ‘rebellious freedom’ and Woolworths is ‘Aussie freshness.’

Create your visual identity

Once the strategy is in place we can then begin the process of crafting a visual identity, such as a logo, tagline, design templates and brand guidelines for your marketing materials.

Integrate your brand

The final step is to integrate your brand into every aspect of your business; from your sales collateral, to how your staff answer the phone to your entire internal working culture.

Your internal working culture is a critical component of a successful brand. For more about how strong internal communications can help your business click here.