Set your branding objectives
The first step in developing a brand strategy is to set your branding objectives –are you trying to reach a new audience or increase awareness of a new product? The next step is to delve into the heart and soul of your business to uncover what makes your business so special. From this we will be able to develop the ‘key idea’ that drives everything your brand is, says and does; Volvo is ‘safety,’ Harley Davidson is ‘rebellious freedom’ and Woolworths is ‘Aussie freshness.’
Create your visual identity
Once the strategy is in place we can then begin the process of crafting a visual identity, such as a logo, tagline, design templates and brand guidelines for your marketing materials.
Integrate your brand
The final step is to integrate your brand into every aspect of your business; from your sales collateral, to how your staff answer the phone to your entire internal working culture.
Your internal working culture is a critical component of a successful brand. For more about how strong internal communications can help your business click here.